When developing product promotions, marketers often describe how a product has been scientifically developed. Canvas8 spoke to Dr. Aviva Philipp-Muller to find out under which circumstances it’s appropriate for brands to appeal to the scientific process and when it can backfire.

L'Occitane is betting on its partnership with Loop Industries to help meet its long-term sustainability goals ahead of target. The joint development of 100% recycled PET bottles that reduces plastic waste meets consumer demands for forward-thinking solutions to the climate crisis.

Singaporean start-up Mykílio is bringing mushroom-based packaging to luxury cosmetics in Southeast Asia. Capitalising on the fungi craze that’s taking hold in the beauty sector, it hopes to appeal to sustainably minded Gen Zers in the region with innovative packaging solutions.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.