Signal19 Apr 2023
Gucci concept store elevates exclusivity in luxury

Gucci's LA Salon is a concept store that's exclusively accessible to VIP clients, with no real access to the general public. As the cost of living crisis persists, some luxe labels are looking to level the playing field, but Gucci's store shows how others are benefiting from heightened exclusivity.

Gucci concept store elevates exclusivity in luxury