Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

Lockdown savings have inspired many Britons to splurge on themselves, giving heritage luxury brands a boost in business and profile. Canvas8 spoke to nine people across the UK to discuss how shopping for high-end items can fit with their personal identities and social values.

Fuelled by the rise of one-upmanship on social media and the endless options for trips booked online, the desire for personalised travel and lifestyle experiences is growing. Velocity Black cuts through the noise with an AI-powered personal concierge service for high-net-worth individuals, looking for unique experiences.

There are now more international applicants to British universities than ever, but just because they’re students, it doesn’t mean they don’t have a taste for the finer things in life. For luxury brands looking to build relationships with a generation that is yet to reach its full spending potential, there’s new members’ club, The Luxury Student.