Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Hidden Door aims to create a collaborating gaming platform that allows users to build unique narratives based on any existing fictional world. As people increasingly seek to forge connections and a sense of community online, social gaming can foster meaningful collectives based on shared interests.

The Sims 4 is partnering with game-modding platform OverWolf to empower community content creators by providing an official platform for Sims 4 mods. By collaborating with existing user-generated content, they are facilitating a legitimate space for players to personalise their virtual worlds.

Minecraft: Education Editionis at the forefront of tech education, providing lessons, immersive worlds, challenges, and curriculum all within one platform. This is prompting a new wave of learning experiences for Gen Zers and Alphas, creating a more engaging school environment.

With gamers immersing themselves in long-form narratives and engaging with their preferred mediums more intensely, streaming platforms are making moves to win their attention. From film versions of favorite games to player-centric spin-offs, what entertainment strategies will have the most appeal?