Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Singaporean start-up Mykílio is bringing mushroom-based packaging to luxury cosmetics in Southeast Asia. Capitalising on the fungi craze that’s taking hold in the beauty sector, it hopes to appeal to sustainably minded Gen Zers in the region with innovative packaging solutions.

Under public fire for polluting the planet, the fashion industry is embracing renewable solutions like Bolt Threads’ mushroom leather. Backed by major designers crafting eco-friendly bags, shoes, and apparel, this textile innovation is signaling that when it comes to fashion, green is the new black.

A UK start-up is winning support in its effort to replace single-use plastics with mushroom-based packaging alternatives. With plastic use becoming a focal issue in the fight against waste, brands have a key role in heeding these calls by examining the sustainability of their end delivery.

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?