Bored Cow, a lab-grown product line from Tomorrow Farms, offers an alternative for Americans who crave the taste and texture of dairy milk but don’t agree with the practices of the industry. It’s an example of how food and drink innovation is helping people consume ethically and without sacrifice.

The California Milk Processor Board has launched a revised 'Got Milk?' campaign, urging people to ‘Get Real’ and stay true to themselves. Celebrating authenticity and individuality, the campaign taps people’s desires to lead more authentic and realistic lives – both online and IRL.

Aussies are among the world’s biggest milk consumers, but with the industry facing economic and environmental pressures and shortcomings in plant-based alternatives coming to light, drinking habits are shifting. How do these changing tastes reflect people’s dietary priorities and values?

With almond, soy, oat, and even pea milk saturating supermarkets, could dairy’s obsolescence be on the horizon? Taking cues from the success of hyper-real plant-based meat alternatives, Eclipse Foods has entered the dairy wars with an alt-milk that tastes even better than the original.