Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the time-telling function of watches falls by the wayside, Hublot is offering a lens into the future of luxury timepieces alongside artist Takashi Murakami. With a tie-in to an exclusive NFT collection, the collaboration facilitates self-expression and uniqueness both online and offline.

Anti-influencing represents a shift in the performance of aspirational culture. However, as Gen Zers are still motivated by status-driven purchasing, they're seeking authentic recommendations, and the de-influencing trend is challenging brands to prioritise trust through credible partnerships.

Classic pieces and designs from the archives of luxury brands provide instant cultural cachet for status-seeking shoppers while also serving as long-term investments. How is the desire to own part of a brand’s history changing luxury offerings, and where are HNWIs focusing their spending?

Fear of God, a luxury fashion label that taps streetwear style, has tripled its sales since 2020. As the brand gears up for its next chapter, it’s confronting a change in attitudes among high-end consumers, who are seeking more than just sumptuous staples to wear in the comfort of their homes.