Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Beta Lives

Gen Z (born 1997-2010)

United States

Property and real estate

Savings and investments

Many Gen Zers capitalized on favorable economic conditions in 2020/21 to get on the housing ladder, but those who couldn’t afford to do so face a more challenging real estate market only a couple of years later. In turn, they're looking for ways to bolster their finances for home-ownership.