As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

A survey has revealed that Australians lag behind almost all other countries in the Asia Pacific region when it comes to making sustainable purchases. With a large gap persisting between awareness of climate change and behaviour, brands can help by removing the barriers to sustainable consumption.

With the cost of living crisis curtailing household spending, Canadians are rethinking their sustainable shopping habits. Rather than pay more for products labelled as sustainable, Canadians prefer to handle what they have with care, showing an opportunity to promote longevity and repair.

The denim industry is renowned for its environmental impact, but the Buy Better Wear Longer campaign from Levi’s is encouraging people to shop consciously and think about the effects their consumption has on the planet. How can brands work with consumers to reduce their environmental impact?

With lived experience of climate change devastation, eco-conscious Australians are eager to live more sustainably. But a lack of affordable sustainable options is creating a value action gap. How can brands help Aussies stay true to their eco values amid a cost of living crisis?