Signal10 May 2023
Eco-shoppers remain hesitant to buy into beauty refills

Research has found that people are hesitant to adopt eco-friendly practices like opting for refills because of the perceived inconvenience of these options. While people want to be greener, these choices must be seen as easy to switch to – any visible additional effort serves only as a barrier.

Eco-shoppers remain hesitant to buy into beauty refills