Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

The need-it-now mentality has become the norm

Compulsive Convenience

United States

Eating and Drinking

General food

Kraft Heinz has launched HomeBake 425°/:30, a new line of à la carte frozen meals. Leaning into comfort and convenience over healthy options, even as competitors focus on health, Kraft is reimagining the TV dinner with classic comforts that people could make at home but don’t have the time to.