The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Expedia and Kayak have become the first travel agencies to partner with OpenAI, bringing ChatGPT’s chatbot function to their platforms to help travelers book trips. People are increasingly open to using AI to get recommendations and brands are using the technology to ease the booking process.

Through the use of AI, Les Vacances creates personalised travel itineraries. People increasingly want tailored products and services across sectors, but many are worried about data collection, creating a chance for brands to provide participatory and transparent data privacy options.