In the past few years, electric vehicles have skyrocketed in prominence and popularity, and the industry is on the verge of sustainable success. But as EVs’ successes have become more visible, so have their challenges – it’s clear that their impact won’t be as straightforward as it once seemed.

Patagonia has restructured its business model to allow for more profits to be invested in sustainability initiatives – effectively putting climate change at the centre of its operations. In the face of a growing environmental crisis, people want brands to take a leading role in the fight.

The UK’s plan to ban the sale of new diesel and petrol cars from 2030 means interest in EVs is climbing. But not everyone is convinced. After exploring this hesitancy in the Getting Around Sector Snapshot, Canvas8 spoke to nine Britons to find out what their EV concerns are.

Enthusiasm for electric vehicles is rocketing, yet charging remains a pain point for owners and a persistent barrier for those interested. How can manufacturers, governments, and utility services co-create practical solutions to address this challenge and galvanise a mass shift towards EVs?