Signal23 May 2023
Rip Curl rides the wave of data-backed exercise inspo

Rip Curl held a virtual surfing competition using data from wearers of its Search GPS smartwatch. While Australians still have concerns about what brands do with their location data, they could be more likely to give it up if businesses clarify how it will be used and what people stand to gain.

Rip Curl rides the wave of data-backed exercise inspo