Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Brazil

Media and Entertainment

TV, film, and social media video

Citizenship

After decades of displaying a glaring lack of racial diversity, Brazilian telenovelas are finally on course for better diverse representation, both on and off-screen. People want their identities to be reflected in mainstream culture and expect to see brands address diversity concerns.