Inês Fressynet is a senior behavioral analyst at Canvas8. Following a career in digital and broadcast journalism, she was drawn to cultural insights and strategy. She has carried out numerous qualitative and ethnographic research projects with a global perspective thanks to her fluency in three languages. In her spare time, she can be seen practicing headstands or reading French literature.


The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Generation Sell

Gen Z (born 1997-2010)

Gen X (born 1967-1981)

Gen Y (born 1982-1996)

Indonesia

Social networking

Resale and online marketplaces

Live broadcasts and events

TikTok's addition of a live stream shopping feature has boosted sales in Indonesia, leading the company to announce more upcoming investments. The rapid advancement and mainstream adoption of retail tech in the country is reflected in the success of content creators-turned-entrepreneurs.