Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Challenging old stereotypes, Barbie has found a new look and purpose as a vlogger. The iconic doll now has a YouTube channel to discuss difficult topics and be a positive role model. How is Barbie using a new platform to appeal to parents and children, while empowering Gen Alphas in the process?

With the choice of toys at an all-time high, children making purchase decisions at a younger age, and technology bringing the playground closer than ever before, how can brands build the next big thing for kids? And as the lifespans of fads get shorter, how can brands engineer staying power?

Mattel has introduced the first Barbie doll with Down's syndrome in an effort to ensure inclusion for all children. The brand, which has long played a central role in children’s playtime experiences, is highlighting the importance of representation in early development.

Hasbro’s ‘Proudly Made for Juniors’ campaign has received praise for challenging the ‘passive little girl’ stereotype. By presenting a young girl as the hero in an ad for its Nerf Junior Blasters, the company is subverting the norms around a toy stereotypically targeted at boys.