Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

'He Gets Us', a high-profile campaign that tries to make Christian teachings relatable through the language of social justice, has raised questions about modern faith. Although Americans attend church less often than ever, they’re still looking for guidance from both religious and secular sources.

Over recent years there has been a resurgence of late-90s and early-00s designs, silhouettes, and styles in fashion. Catholic symbolism has also grown in prominence, thanks to the popularity of social media imagery of #CatholicCore tropes. Can #ChristianCore revive a collective cultural heritage?

Americans reignited their faith during the pandemic, and are looking to maintain spiritual habits outside of traditional church-going. Glorify, a new Christian-focused app is blending daily prayer, mindfulness, and community in the digital space for people who are seeking connection and ritual.

There has been a dramatic drop in those identifying as Christian in England and Wales, making it a minority religion for the first time. With consumers looking elsewhere for meaning, connection, and community, how can brands adapt and respond to this significant cultural shift?