Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

A survey has shown that Britons are open to trying more unusual, non-traditional breakfasts. The findings arrive at a time when people are changing traditional conventions around eating, looking for ways to treat themselves and indulge rather than stick to food they perceive to be boring.

The Full English is a long-established part of British breakfast culture, and owing to the pandemic, it’s no longer being reserved for weekends. With the future of commutes in jeopardy, can cooked meals come to rival convenient and on-the-go options in people’s morning routines?

A survey has found that the British tradition of tea and biscuits is at risk, with young people preferring snacks such as granola and samosas. The results demonstrate how culinary habits are shifting as people embrace international palates and rethink what constitutes a 'meal'.

The long breakfasts and crafty hobbies adopted during lockdowns have sparked a shift in the bakery category, with many shoppers seeking healthy and premium products to fit their new daily routines. So, how can brands innovate to satisfy Britons’ changing appetite for baked goods?