We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Rather than lofty ideas of becoming influencers or social media stars, US Gen Zers are searching for stability in well-established businesses after being spooked by an avalanche of mass layoffs. Though Gen Zers tend to spurn traditionalism, the impending recession is challenging these attitudes.

The slow erosion of the idea of meritocracy followed by a flurry of global crises has Gen Zers set firmly in an anti-ambition era. Social contracts with employers are being renegotiated by a generation that's rejecting the unhealthy career attitudes normalised by previous generations.

Edelman has hired a 'ZEO' and is setting up a Gen Z lab as it seeks to understand and better serve this cohort. By bringing young people into the company's decision-making processes, it's hoping to overcome Zers' scepticism around marketing efforts and give them more agency in the workplace.

As Gen Zers enter the workforce and burnt-out Gen Yers recalibrate their priorities, a new culture is emerging around work – one that values rest, appreciates idleness, and would rather be happy than industrious. Could this shift in approach mark a new era of anti-ambition?