Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Japan

Style

Sports

Tokyo’s Nike x SOPH pop-up blurs football & fashion ahead of the Women's World Cup – pushing for more female participation. The event ties to broader trends of equality and inclusiveness in sports by reflecting growing efforts to acknowledge women's perspectives in male-dominated arenas.