When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?

British sausage maker Heck is halting production of the majority of its vegan range of sausages and burgers, as demand for vegan meat wanes among consumers. With the cost of living crisis impacting sustainable spending habits, people are having to make choices that don't align with their own ethics.

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

Countering the stereotype of Hispanic cuisine being meat-heavy, a host of chefs and influencers are championing plant-based Latin American food. How do these dishes tap into contemporary values and tastes? And how can brands help diversify the vegan landscape and make it more accessible?