Signal21 Jul 2023
Selfridges 'Swap Shop' makes circular fashion easy

Luxe department store Selfridges has announced a ‘Swap Shop’ popup, wherein shoppers can exchange their clothes for other pre-owned items to promote sustainability. Circular fashion has left the charity shop bubble, and even high-end retailers are looking to incentivise trade-ins and resale.

Selfridges 'Swap Shop' makes circular fashion easy