From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Beauty brand KIKI World is taking a democratic approach to product development and design, letting customers vote on upcoming launches. It comes as consumers are increasingly using make-up as a conduit for experimentation and identity, and people increasingly value a sense of insider status.

Every major social media channel has at least one problem that threatens to drive users away, whether it’s questionable data collection practices or a toxic virtual atmosphere. As people begin to question the value of mainstream platforms, where are they finding a sense of connectedness online?

People’s frustration with the homogeneity and toxicity of legacy social media platforms have them seeking out more niche online micro-communities. Live-streaming app NEWNESS acts as a gamified safe space for beauty lovers to authentically connect and collaborate in a digital world.

Glossier and Lego may be worlds apart in terms of product lines, but both boast vibrant online communities where fans share tips and suggestions with like-minded individuals. How can other brands foster a similar level of digital engagement? And how can these groups evolve beyond mere discussion?