Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?

As Britain’s beauty industry bounces back from the pandemic, service providers are contending with new expectations shaped by lockdown-era experiences. How are salons, retailers, and wellness therapists adapting their offerings to meet and exceed the demand for tailored, convenient services?

As people continue to prioritize results and ingredients when it comes to skincare, they want more transparency from brands. Leveraging technology and a desire for personalization, Neutrogena’s 3D-printed supplements are bringing tailor-made solutions to tackle skin concerns.

Japanese cosmetics brand Kosé has launched a hyper-realistic make-up simulator that maps colours and textures on to human skin. Even more precise than augmented reality, the machine could revolutionise customer experiences and minimise buyer's remorse amid the cost of living crisis.