In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

It has been said that nothing is certain in life, except death and taxes. Although the latter is regularly being reviewed and updated, the former retains its sombre Victorian-era elements. Exit Here is shaking up the industry to modernise rituals and ceremonies around death, dying, and grief.

As mortality rates rose in 2020, lockdown measures forced people around the world to mourn their loved ones via social media and video calls. Yet while some may have felt this hindered their ability to process their loss, why might digital grieving remain commonplace post-pandemic?

The corbicyclette is a hearse-bicycle cargo car that can transport coffins in a sustainable, dignified way, appealing to eco-citizens who want to make a positive impact on the planet even in death. The personalised service also serves to disrupt outdated conversations around end-of-life practices.

Cannes Lions winner Partner Life teamed up with the popular murder mystery showThe Brokenwood Mysterieson a new award-winning ad about life insurance. Using fictional murder victims as the stars of the ads, it tackles a taboo topic head-on, resonating with demands for transparency and honesty.