When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

The humble pickle, often discarded from many a Big Mac, is taking over the snack world via a viral TikTok challenge. Not only does this highlight the adventurous nature of British snackers but also demonstrates the power of TikTok in shaping contemporary food trends both on and offline.

Opopop wants to make microwave popcorn cool again by offering unique recipes that push the boundaries of flavor. Tapping into increasingly experimental palates and a post-pandemic shift in eating habits, the company is set on giving American snacking culture a much-needed refresh.

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?

Americans’ love affair with piquant flavors has spread to their drinks, and beverage brands are exploring various ways to capitalize on this preference. But which drinks categories are best placed to integrate hot spices, and what flavor combinations are consumers looking for?