When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

A fashion show held in Tibet by Arc’teryx blended technical outdoor styles with traditional prints and beading, appealing to changing luxury tastes in China. HNWIs in the country are increasingly interested in heritage, rustic travel, and localism, creating fresh opportunities for brands.

Post-pandemic, the luxury watch industry is ready to modernise itself and adapt to attract a broader audience. By blending heritage and lightweight high-performance technology, Breitling is setting an example of affordable luxury for younger consumers with an active lifestyle.

In China, glamping is growing in popularity as middle-class households look for ways to feel pampered amid financial pressure. Offering affordable yet high-end-looking treats is Tmall Mart, which has made a limited-edition series of camping snacks wrapped in a Hermès-inspired print.

The COVID-19 crisis has not dampened affluent Americans’ desire to travel, but it has affected the kinds of experiences they’re craving. How are brands satisfying HNWIs’ hunger for exclusive and extraordinary trips while also responding to growing expectations for sustainability and privacy?