Signal10 Aug 2023
Prada bets on prestige beauty to court luxury shoppers

The prestige beauty battle continues to heat up, with Prada making its foray into cosmetics. Not only is the launch testament to the continued momentum of the 'lipstick effect' for luxury shoppers, but it’s also speaking to their desire for differentiated value in an already saturated market.

Prada bets on prestige beauty to court luxury shoppers