As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Online community radio has proven highly popular among Gens Y and Z by providing platforms for musical discovery and community connection. Their independent status enables these broadcasts to bypass the constraints of mainstream radio and represent diverse communities of curators and listeners alike.

A YouGov Profiles survey has revealed APAC consumers are increasingly prioritising socially and environmentally conscious brands. As people become more aware of their roles in driving social change, brands could build trust by authentically championing causes and sustainability.

Founded by Gen Z entrepreneurs, Mewmovement is providing the Kuala Lumpur artist community with a space to sell their art, collaborate, and connect. As people continue to create their own communities, spaces like these are simultaneously fulfilling a niche and helping people build their careers.