Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

As football and fashion continue to intersect, AC Milan has announced Off-White as the football club's official style and culture creator. The partnership encompasses values as well as fashion, demonstrating the opportunities to take the connection between sport and fashion to new levels.

Bolstered by growing internet penetration and a youthful population, Nigerian football culture is thriving. With the sport a source of huge local pride and inspiration, modern-day fans are finding new ways to gamify viewing experiences and connect with fellow supporters.