Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

With economic pressures rising and a growing frustration with the status quo, many young Americans are rethinking how they celebrate national holidays. How can brands respond to Gen Yers’ and Zers’ evolving expressions of patriotism and the traditional holiday rituals?

After years of social and economic turbulence, younger Americans are reconsidering what parts of the Thanksgiving holiday they find important and what it means in a new social milieu. What can brands do to align themselves with consumers seeking less traditional messaging around the festivities?

Younger Americans are opting out of thanksgiving traditions, changing traditional menus to include non-conventional items as a cost-saving mechanism. The cost of living crisis is threatening traditions this holiday season, and Americans are looking for ways to adapt their celebrations.

Despite inflation and rising costs, people plan to spend more on Christmas gifts at the end of 2023, even if it's still months away. With people willing to pay more on occasions that matter, there are opportunities for brands to provide offerings to cater to these attitudes of feeling more prepped.