After years of social and economic turbulence, younger Americans are reconsidering what parts of the Thanksgiving holiday they find important and what it means in a new social milieu. What can brands do to align themselves with consumers seeking less traditional messaging around the festivities?
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Mackenzie Filson is a freelance food and beverage writer with bylines in Kitchn, PUNCH, Delish, EatingWell, and Dirty Spoon, among others. She also pairs books with wine in her newsletter, Book Sommelier. A graduate of both Emerson College’s Writing and Publishing programme as well as Columbia University’s publishing course, Mackenzie has previously worked in publicity at Penguin Random House for (almost exclusively) mass-market sci-fi bodice-rippers.
Emily Baron Cadloff is the interim editor of Modern Farmer magazine.
Josh Greenblatt is a writer and brand strategist based in Toronto. He is the former editor-in-chief of SHARP, a Canadian men’s magazine, and has bylines in Vogue, GQ, Dazed, Gawker, and more. He received his master’s degree in management of innovation from Goldsmiths, University of London, specializing in behavioural economics and marketing. Josh’s coursework involved real briefs from Flamingo and the UK government, and his thesis focused on the cultural resonance of the slow fashion movement among Gen Yers. After graduate school he worked in brand strategy and innovation agencies in London.
