The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Expedia and Kayak have become the first travel agencies to partner with OpenAI, bringing ChatGPT’s chatbot function to their platforms to help travelers book trips. People are increasingly open to using AI to get recommendations and brands are using the technology to ease the booking process.

Saudi travel company Almosafer is introducing a ChatGPT-powered assistant to help customers plan their holidays. Though AI is shaking up the travel industry thanks to its ability to deliver convenience and personalisation, its application could be limited to simpler enquiries for the time being.

Why are holiday-makers opting for longer breaks? How can AI help people from minority backgrounds feel safer on trips? Will the high cost of living curb spontaneous travel? In this part of the 2024 Expert Outlook, we speak to three experts about how people are approaching travel and leisure.

Brands are racing to integrate AI into their services and products, but are they rushing into it for fear of falling behind? Canvas8 spoke to Mark Bainbridge, co-founder of Dragonfly AI, to find out more about how brands and businesses can effectively leverage AI for both employees and customers.