Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People want their identities to be reflected in mainstream culture

Collective Equity

United States

Sports

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Deloitte has launched a US TV campaign featuring WNBA players to celebrate the achievements of women in business. Championing multifacetedness in women, the campaign aims to inspire young girls to pursue their dreams with determination, regardless of their career choice.