Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

While the cult of food personalities from Anthony Bourdain to Nigella Lawson used to signal clout, people are now turning to more down-to-earth figures for food entertainment. As the circle of influence shrinks, people seek content relatable and reflective of everyday lives.

A group of influencers is facing backlash for promoting Shein's Innovation Factory after going on a paid trip to Guangzhou, China. With people becoming more critical of influencers and businesses, calls for transparency are rising, challenging brands to offer more than surface-level change.

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

The pandemic worsened inequality and triggered widespread antipathy towards the mega-rich. Yet despite their opposition to extreme wealth, many people still desire financial prosperity. So, as individuals redefine aspiration, how can brands acknowledge outrage without exploiting it?