Signal12 Oct 2023
Olaplex pokes fun at dupe culture with faux productOlaplex – TikTok’s most duped brand – has created its own faux version of its Olaplex no. 3 called Oladupé, poking fun at dupe culture on TikTok. Price-conscious consumers are turning to knock-offs, and oft-imitated brands are learning how to position themselves within this marketplace.
©Talisia Stutpak (2021)
