What are Aussies looking for from specialised hair care?
©Olaplex | Facebook (2023)
REPORT
15 May 2023
What are Aussies looking for from specialised hair care?

Similar to the way skincare boomed as people looked for ways to take control of self-care routines, hair care is next in line. People are understanding the nuances of hair care better and are looking for brands and products that understand them deeply, work well, and don’t compromise on their values.

Charlotte Watson

Charlotte Watson serves as the chief marketing officer for OLAPLEX, an independent hair care brand, with over 100 patents worldwide. She’s responsible for leading marketing, social media, and communications.

Alice Clarke

Alice Clarke is an award-winning journalist, producer, presenter, and script writer from Melbourne, Australia. She specialises in games, technology, TV, music, opinion, and general pop culture.

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