Alice Clarke is an award-winning journalist, producer, presenter, and script writer from Melbourne, Australia. She specialises in games, technology, TV, music, opinion, and general pop culture.

People expect brands to rise to society’s challenges

Shared Values

People expect products and services that feel made for them

Personal Worlds

Charlotte Watson serves as the chief marketing officer for OLAPLEX, an independent hair care brand, with over 100 patents worldwide. She’s responsible for leading marketing, social media, and communications.

Australia

Beauty

Hair-care

Vitafoods Insights

Glossy

TikTok

MamaMia

InStyle

Cosmetics and Toiletries

Consumer Goods Technology

Interview with Charlotte Watson conducted by author

Dyson

Alizila

Bloomberg

Centennial Beauty

MyNZTE

Australian Parliament House

The New York Times

Business Insider

Sydney Morning Herald

Inside Retail

Search Engine Journal

SmallCaps

The Conscious Insider

McKinsey & Company

Forbes

Curly Nikki

Mirror

Little Black Book

Byrdie

FashInnovation

Editorialist

Nielsen

Marie Claire

Similar to the way skincare boomed as people looked for ways to take control of self-care routines, hair care is next in line. People are understanding the nuances of hair care better and are looking for brands and products that understand them deeply, work well, and don’t compromise on their values.

Cultivate

Living Well

Values and Identity

What are Aussies looking for from specialised hair care?