People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Retailers are making a jump-start on the holiday shopping season and have already begun rolling out holiday-themed items and deals to cater to pocket-conscious shoppers. In an era of economic turbulence, people are growing more strategic with their spending to stretch their budgets.

With economic pressures rising and a growing frustration with the status quo, many young Americans are rethinking how they celebrate national holidays. How can brands respond to Gen Yers’ and Zers’ evolving expressions of patriotism and the traditional holiday rituals?

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?

Crocs has launched a virtual holiday store where shoppers can purchase items while enjoying interactive games and quizzes in the five themed ‘rooms’. The immersive digital experience comes as brands experiment with new ways to engage and connect with shoppers across channels.