Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Brazil

Coffee and soft drinks

Community and grassroots

Minalba Brasil is launching the first mineral water can with Braille on the lid, bringing a more inclusive approach to product purchase in the food and beverage market. Brands are taking steps to cater to the diverse needs in society but must show continuous and genuine allyship to gain trust.