Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Approved Food has launched a book to teach kids the basics of greener ways of eating in a fun and accessible way. Though people are trying to live more sustainably, lack of knowledge can be a burden and even a barrier – Approved Food's campaign aims to democratise access to that knowledge.

Textile Exchange and Leather Working Group are leading a cross-industry commitment to ensure the protection of forests and ecosystems in leather supply chains. As people grow less tolerant of damaging business practices, they are demanding action to prevent waste and protect the environment.

The Federal Trade Commission is set to update its 'green guides' amid a public push for clarity and transparency around brand sustainability initiatives. As eco-consumers grow less tolerant of greenwashing, brands can build trust through authentic partnerships with climate activists and groups.