We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Yough, a better-for-you dough brand, is launching a series of direct-to-consumer frozen pizzas – offering probiotic comfort food as a freezer staple for health-conscious eaters. Many are beginning to seek functional benefits from their daily options and are looking for budget-friendly health foods.

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?

A new collection curates Pringle flavors with different caviars, attempting to ride the wave of highbrow snacking popularized across social media. Snack sets like these lean into the ways people are looking for more cost-effective ways to eat luxuriously and blur the borders around tastemaking.

Home-bound working habits during the pandemic have switched up snacking moments, prompting people to seek small treats throughout their varied days. But how are mounting health concerns influencing their choices? What can brands offer Americans to satisfy their evolving cravings?