In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Research shows that Australians’ mental health is being strongly impacted by the worsening climate crisis. People are looking for support from brands to help them navigate difficult times, whether by providing transparency around production processes or by offering mental health guidance.

Luxury resorts are offering mindful escapes centred around yoga and nature for kids, helping them to grow and connect with the outdoors. As declining mental health among children becomes a pressing concern, there are expectations for brands to help kids develop healthy practices from an early age.

A study has revealed that the loneliest demographic in Australia is middle-aged men, who often deprioritise friendships for familial and financial reasons. Understanding of men’s mental health issues is shifting, and people are looking for support for communities whose needs may often be overlooked.