When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Dior's FW show in Mumbai spotlighted and empowered local artisans while paying respect to the culture that inspired the brand. As luxury fashion goes global – both in its consumer reach and its creation – people are more sensitive than ever to meaningful representation and inclusivity.

Indian luxury fashion house Anita Dongre has launched its flagship store in Mumbai, which reimagines old Bombay through contemporary sensibilities. By providing an immersive experience akin to time travelling, it seeks to capture shoppers who want to ground themselves in luxurious moments.

The world’s fastest-growing economy is opening up to global luxury brands that are setting up shop in unique ways to attract customers. As such, Indians are rediscovering high-end labels and engaging with them on their own terms. But why is exactly the appeal of luxury brands growing in the country?