Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

While the return to IRL healthcare is highlighting the value of the human element, many people are keen to retain the benefits of digital wellness tools. After tracking this behaviour in our Health and Fitness Sector Snapshot, Canvas8 spoke to eight Britons about what they value in health tech.

Research indicates that men who access the health platform Man Therapy report a decrease in depression. Amid global crises, providing support for mental health is essential and brands have an opportunity to leverage digital health to provide accessible solutions and encourage help-seeking.

Somzz is the first digital therapeutics device to be approved by South Korea's Ministry of Drug and Food Safety. The landmark approval hints at the increasing interest in alternative methods of healthcare and health tech in the country, opening the door to other brands in this space.