Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Australia

Media and Entertainment

Citizenship

Live broadcasts and events

Community and grassroots

The National Theatre of Parramatta announced the first-ever all-BIPOC-led program for 2024. With the industry still lacking diversity, audiences are challenging creative leaders on inclusion and providing ongoing and nuanced opportunities for marginalised groups that generate longer-term change.