Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Beta Lives

Gen Z (born 1997-2010)

South Korea

Republic of Korea

Media and Entertainment

TV, film, and social media video

Education

Careers

Vlogs by recent high school dropouts are becoming increasingly popular among students on Korean YouTube. This points to a shift in societal attitudes among students as they explore alternative paths in a country notorious for its hyper-competitive educational system and academic pressures.