With the pandemic adding stress to an already chaotic time of year, Gousto wants to make it easier than ever for people to put their feet up and relax on Christmas Day. The brand is offering a selection of home-delivered meals that can be cooked in an hour and cater for everyone around the table.

Christmas advertising is a tricky prospect in the UK this year, with brands struggling to reconcile recession concerns with the usual roster of fairytale, whimsy, and commerce. As traditional festive storytelling clashes with a harsh reality, which brands have made their ads work, and how?

Research from Xbox and YouGov has found that families are looking forward to gaming with their relatives over the 2022 festive season. Rather than being a solitary pursuit, gaming offers a chance to escape from real-world problems and pressures while also connecting with loved ones.

Research has found that a focus on low prices and promotion is not welcome over Christmas 2022 as Americans look to escape reminders of the cost of living crisis. Instead, people are interested in seasonally appropriate ads that reflect the warmth, stability, and fantasy of the festive period.