In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Holiday spending on pets is increasing despite sluggish overall numbers, as Americans look to pamper their pets during the festive season. More than ever, people have begun to consider pets part of their family, and brands are looking to capitalize on people's love for their furry friends.

Target has launched an immersive shopping experience for kids in the form of a virtual room of toys, most of which are under $25. While the cost of living crisis shows no sign of ending before the holidays, brands are looking to help price-conscious parents discover gifts for their children.

With economic pressures rising and a growing frustration with the status quo, many young Americans are rethinking how they celebrate national holidays. How can brands respond to Gen Yers’ and Zers’ evolving expressions of patriotism and the traditional holiday rituals?

Americans are keen to travel despite cost of living pressures and want trips to deliver a unique experience tailored to their interests in food, local culture, or their favorite pop culture moments. Canvas8 spoke to eight Americans to see how they're finding inspiration for their dream holiday.