Forest schools across the country have seen demand increase since the pandemic as children take their learning outside the classroom. But how is spending time in nature changing how Gen Alphas are developing? And what initiatives can brands take to support outdoor discovery in kids’ early years?

Kibu offers kids sustainable headphones that they can learn to build, repair, and recycle. By providing not only a sustainable option for parents but a customisable and educational product for children, Kibu's appeal could cut through the often unsustainable world of kids' products.

Eco scores for products are increasingly common in the food industry, but French toy manufacturer King Jouet is bringing them into the playroom. This transparent approach appeals to French shoppers who are hyper-aware of greenwashing and looking for guidance on purchases that appeal to their values.

Author and activist Mikaela Loach employs a relatable and inclusive climate action approach. Her journey showcases the importance of embracing inclusivity, taking intentional steps and addressing eco-issues in an age where performativity prevails – inspiring Gen Z environmentalists in the process.